For example, it was also one of the first vMVPD to launch dynamic ad insertion, a feature which still eludes some other services. Since the software platform that fuboTV runs on is home-grown, it can innovate features and functionality to fit its schedule. However, fuboTV is not just seeking to differentiate itself through content. Nielsen says the average TV viewer watched about the same as fuboTV’s best customers, 4 hours and 50 minutes per day. fuboTV’s best customers viewed more than double the norm or four-and-three-quarter hours per day. Using that figure shows that the average subscribed home watched for approximately two-and-a-quarter hours per day in the second quarter. The company did not state how long viewers watched for, but we can get an idea since fuboTV said in a press release in October 2018 that it had 250,000 subscribers. The company also said that its best customers, those subscribing to the standard and extra packages, spent 142 hours watching in June. Time spent per subscriber also showed significant improvement, up 137% over the same period. fuboTV’s best customers watch as much as traditional pay TV subsĪccording to fuboTV, users watched more than 3 billion minutes of video during the first quarter, a 200% increase from the same quarter last year. The content mix seems to be resonating with subscribers. It also has more news channels and some regional sports networks unavailable on other vMVPD services. It has just added Discovery channels, including HGTV. It also has some unique features unavailable through other vMVPDs.įubo TV has an extensive array of 90 channels in its $54.99 a month base package including 90+% coverage in the U.S.
Today, it is a fully-fledged pay TV service with users watching as much as traditional pay TV. 14 Jul, 2019 Colin Dixon 0 Comments Live Streaming, Ultra HD, virtual MVPDįuboTV has grown far beyond its roots as a soccer-focused service targeting Hispanic young men.
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